Editor A: Doesn't this Krugman guy get on your nerves, always on his high horse about how Republicans and non-economists get their facts and arguments wrong?
Editor B: Yeah, it was a great idea to have his book reviewed by a historian. I love the way Kennedy says Krugman gets his history wrong. Couldn't have worked out better.
Editor A: Serves him right. And what about this Bob Reich book?
Editor B: Remember the days when Krugman was always on Reich's case for not understanding comparative advantage and so on?
Editor A: Yeah. It's interesting that Reich's book gets praised by an economist.
Editor B: Let's publish it on the page facing the Krugman review. Krugman trashed by historian while Reich gets plaudits from economist. Get it?
Editor A: You are a genius.
Chuckles all around.